Goal: Re-design a shopping cart and reduce non-technical support calls.Accomplishments: Reduced negative customer feedback to 0% since launch
Reduced load for support calls or emails
Addition of non-obtrusive explanations
Elimination of extraneous clicks
Modernizing or adding micro-interactions
Responsive design
A status countdown to customer’s shopping
Enhanced heuristics
Automatic pricing and live product information
Improved access of product information and much more…
Responsive Design
Information Architecture
User Flow
User Flow
Information Architecture
Goals: Main location for product information.
Before
After
