webstore
Goal:

The ask from business is to re-design a web store to address multiple support issues.

Accomplishments:

• Reduced negative customer feedback by 90% since launch

• Reduced load to support (calls or emails)

• Eliminated of extraneous clicks to access information

• Enhanced heuristics

• Modernized or adding micro-interactions for delight

• Support responsive design

• Content visibility:

  • Improved access of product information

  • Left explanations but made them less obtrusive

  • Added a countdown to customer’s shopping experience for lengthy processes that could not be circumvented

  • Automatic pricing and live product information

Goal:

To improve content flow and information visibility.

PRODUCT PAGES - RESPONSIVE WEB

Documentation