Hello, I'm Viviana

As a Lead Product Designer, I have successfully led award-winning B2B and B2C initiatives for prominent organizations including U.S. Bank, Moody’s Analytics, Weill Cornell Medical College/The Presbyterian Hospital, HART Transit Agency, the U.S. Stock Exchange, Prevention and Parenting magazines, and Gillette/Braun, among others.

I am a strong advocate for user-centered design and actively mentor junior designers to craft intelligent, forward-thinking, and impactful experiences. My expertise spans interaction design, user experience, and visual direction, enabling me to deliver products that are both meaningful and effective.

I hold a Master’s degree in Interaction Design from New York University and a Bachelor’s degree in Fine/Graphic Arts. I remain current in the evolving design and technology landscape through continuous professional development, including industry conferences and certification programs.

In addition to my professional practice, I occasionally lecture on New Media and Interaction Design, most recently at the Fashion Institute of Technology in New York City.

MY why — Recent Professional Journey

Years after earning my BA in Design, I made a pivotal decision to elevate my career by embracing emerging platforms for creative expression. This led me to pursue and gain acceptance into the prestigious Interactive Telecommunications Program (ITP) at NYU’s Tisch School of the Arts — recognized by CNET as one of the world’s most forward-thinking and competitive new media programs.

While completing my full-time master’s degree, I remained professionally active, working as a photo editor for Parenting and Prevention magazines, and as a user acceptance tester for the New York Stock Exchange. I was also honored with invitations to lecture on Design, New Media, and Technology at institutions including Western Connecticut State University, SUNY Westchester, and most recently, the Fashion Institute of Technology in New York City — an experience I found both meaningful and inspiring.

My design – career

My design career began with a Bachelor's degree in Graphic Design and an internship as a Multimedia Artist at Ethan Allen, where I was later hired full-time. This opportunity opened the door to agency life, leading to a position at one of Connecticut’s top marketing firms — Marketing Drive U.S. — where I advanced to Senior Art Director. There, I led creative work for national campaigns for brands such as Gillette, Duracell, and Braun.

During the economic downturn, I pivoted to a role in Marketing, PR, and Lead Design at the Housatonic Area Regional Transit (HART) Agency. I was responsible for shaping and maintaining the agency’s brand identity, improving wayfinding systems, and redesigning transit schedules and communication materials. I also became deeply engaged in civic life — attending public meetings, serving on local boards, and acting as an official translator for the City of Danbury in the state of Connecticut.

let’s connect!

If you're looking for support in Design, User Experience, Art Direction, Photography, or Information Architecture, I’d love to hear from you. Let’s talk about how I can help bring your ideas to life.

Send me a message.

Viviana E.