Hello, I'm Viviana

mapping and way-finding design

Logo design, Custom font, Branding.

Process for Logo design
This is one of the most creative challenges in my career. By starting with a simple list of words to convey the meaning of Public Transit mobility, and what I wanted this new brand to reflect.

I researched fonts, curves, sizes, potential uses, even the way the bus would look when driving through the service area.

The logo was the first part of the redesign as part of the branding the company wanted to start their 50 year anniversary with.

I finally decided that a custom font was necessary and would push this Public company ahead of larger agencies, and would be highly visible within the service area it covered.

This Rebranding included marketing and brand recognition to current service areas as well as to outreach to new users. I was looking to convey the feeling of a fresh new look, and a new experience for current riders.

As a Marketing and Public Relations Coordinator for this pubic transit agency. I was deeply involved not only as of a designer, but also as the Marketing representative for the company.
I coordinated marketing efforts through advertising and public outreach (while serving in city wide and state Government Boards). I promoted and advocating the use of Public Transit, bike use, commuter services and Paratransit users.
Created and art directed marketing campaigns for television, newspaper, print and radio ads campaigns. I conducted ridership research, as well as made budgetary decisions for sensible usage and compliance with the annual marketing plan and government regulations.