mapping and way-finding design - Marketing and Public Relations

PROJECTS

Way-finding (mapping and signage)
Re-Branding (Logo, Custom font, stationary)
Public Relations (Press Releases, content and copy writing, socializing for accessibility, Interviews, public and private business outreach and networking)
Marketing and Advertising (Fundraising, Television Ads, Radio campaign coordinator).

Way-finding|Mapping & signage:

During my 8 year tenure at HART (Housatonic Area Regional Transit) I headed a collaboration between the Transportation planning team and their database of maps ArcGis and the Marketing/Design teams with a goal to keep visualizations on all platforms (web and print) accurate and reliable for riders.

PROCESS
• Physically drove the routes along with the teams to gather information and requirements.

• Compared the currently used print maps, against the maps built with the databases in ArcGIS, also reviewed against data from different sources of rider’s feedback to mapping and routing which included (phone call logs, bus drivers, driver’s managers, businesses along the routes.

• Put together suggestions to enhance and clarify sections of the maps to better visualize modifications in scheduling, part-time service, in order to reduce feedback, cla to a Graphically editable vector graphic version that I could then customize to further evolve the design of the maps to be distributed for print and web graphics using Adobe Illustrator.

Branding

Challenge:
The public transit agency was going through an aging branding that was no longer akin to a newest bus fleet (Extremely long agency name), increased services but with little visibility.
Last minute bus routing information did not have an easy method of distribution - often causing disrupting to passengers - and slow output of printed materials.
Lack of outreach to riders for knowledge about new services and newest technology advances.

Process:
A creation of a logo was one of the most creative and challenging projects early in my career. I starting by creating a simple list of words that to me, convey the meaning of Public mobility, and what I envisioned this re-branding to reflect.

I researched fonts, curves, sizes, potential uses, even the way the bus would look when driving through the service area.

The logo was the first part of the redesign as part of the branding the company wanted to start their 50 year anniversary

I finally decided that a custom font was necessary and would push this Public company ahead of larger agencies, and would be highly visible within the service area it covered.

This Rebranding included marketing and brand recognition to current service areas as well as to outreach to new users. I was looking to convey the feeling of a fresh new look, and a new experience for current riders.

As a Marketing and Public Relations Coordinator for this pubic transit agency. I was deeply involved not only as of a designer, but also as the Marketing representative for the company.
I coordinated marketing efforts through advertising and public outreach (while serving in city wide and state Government Boards). I promoted and advocating the use of Public Transit, bike use, commuter services and Paratransit users.
Created and art directed marketing campaigns for television, newspaper, print and radio ads campaigns. I conducted ridership research, as well as made budgetary decisions for sensible usage and compliance with the annual marketing plan and government regulations.