U.S. Bank Mobile Banking App

Customization Use case

my stragegic role:

Carousel Use Case

Contributed to the mobile app’s personalization strategy by designing experiences that deliver real-time spending insights, behavioral-science–driven recommendations and tailored savings guidance. 

  • Align teams and design experiences for the customer-facing mobile applications.

  • Design thoughtful, user-centered design monetization strategies aimed to increase customer engagement and long term retention and adoption.

Key Responsibilities

  • Platform Expertise: Stay current with Android and iOS design guidelines and system updates to build platform-optimized experiences.

  • Experience Design: Create engaging, efficient, and accessible interfaces that support customer goals.

  • User-Centered Process: Conduct user research and behavior analysis to inform design decisions and optimize touch points.

  • Prototyping: Present and design wireframes, user flows, and interactive prototypes to visualize product concepts and guide development.

  • Visual Design: Develop polished, visually cohesive interfaces aligned with brand standards and accessibility best practices.

  • Cross-Team Collaboration: Partner with Product, Digital Customer Management, Marketing, and Sales teams to align design efforts with business objectives.

By continually asking, “How will our customers know this product will solve their problem?” I ensure every design decision supports clarity, value, and usability.

Skills & Expertise

  • UX & Interaction Design

  • Design Thinking & Co-Creation Workshops

  • Responsive Design & Accessibility (WCAG standards)

  • Wireframing, Prototyping & Visual Design

  • Mobile & Desktop Experience Design

  • CSS & Web Architecture Familiarity

  • Discovery through Delivery UX Process

  • Strategic Thinking & Cross-Functional Communication

  • Data-Informed Design & Systems Thinking

  • Experience in internal-facing tools and enterprise platforms