Business Goal:

Design experiences for U.S.Bank’s mobile app’s Design personalization strategy by designing experiences (iOS, Android, Tablets and Online Banking) that delivered real-time spending insights, behavioral-science–driven recommendations and tailored savings guidance.

Role:

Align teams and design experiences for the customer-facing mobile applications.

Design thoughtful, user-centered design monetization strategies aimed to increase customer engagement and long term retention and adoption.

Key Responsibilities

Platform Expertise: Stay current with Android and iOS design guidelines and system updates to build platform-optimized experiences.
Experience Design: Create engaging, efficient, and accessible interfaces that support customer goals.
User-Centered Process: Conduct user research and behavior analysis to inform design decisions and optimize touch points.
Prototyping: Present and design wireframes, user flows, and interactive prototypes to visualize product concepts and guide development.
Visual Design: Develop polished, visually cohesive interfaces aligned with brand standards and accessibility best practices.
Cross-Team Collaboration: Partner with Product, Digital Customer Management, Marketing, and Sales teams to align design efforts with business objectives.

By continually asking, “How will our customers know this product will solve their problem?” I ensure every design decision supports clarity, value, and usability.