U.S. Bank Mobile Banking App
my role:
To align teams and design experiences for the customer-facing mobile application (Android and iOS platforms).
Launch new products and offers
Design for monetization strategies aimed to increase revenue
Drive design strategies for user adoption and retention through thoughtful, user-centered design.
Key Responsibilities
Platform Expertise: Stay current with Android and iOS design guidelines and system updates to build platform-optimized experiences.
Experience Design: Create engaging, efficient, and accessible interfaces that support customer goals.
User-Centered Process: Conduct user research and behavior analysis to inform design decisions and optimize touch points.
Prototyping: Present and design wireframes, user flows, and interactive prototypes to visualize product concepts and guide development.
Visual Design: Develop polished, visually cohesive interfaces aligned with brand standards and accessibility best practices.
Cross-Team Collaboration: Partner with Product, Digital Customer Management, Marketing, and Sales teams to align design efforts with business objectives.
By continually asking, “How will our customers know this product will solve their problem?” I ensure every design decision supports clarity, value, and usability.
Skills & Expertise
UX & Interaction Design
Design Thinking & Co-Creation Workshops
Responsive Design & Accessibility (WCAG standards)
Wireframing, Prototyping & Visual Design
Mobile & Desktop Experience Design
CSS & Web Architecture Familiarity
Discovery through Delivery UX Process
Strategic Thinking & Cross-Functional Communication
Data-Informed Design & Systems Thinking
Experience in internal-facing tools and enterprise platforms