I introduced and mentored the team of designers to the use of Design Thinking strategies to improve the quality of our products, eventually to include them into the meeting process with the clients in order to include them into the planning process.
I am an active tester and selector of tools to improve the creation of sitemaps, wireframes, prototypes and designs. Here is a breakdown of what each project would include:
- Information Architecture (navigational maps, sitemaps).
- User Experience (task flows, storyboarding, personas) .
- User Research (Qualitative and Quantitative interviews, data gathering, surveys).
- Competitive analysis. Content Editing.
- User Interface Design / Interaction Design (Wire-frames, Visual Design, Front End Development and QA)
The goal for planning the architecture before defining the navigation of a site is to define the following information:
- Content inventory: Examination of a website to locate and identify existing site content
- Content audit: Evaluation of content usefulness, accuracy, tone of voice, and overall effectiveness
- Information grouping: Definition of user-centered relationships between content
- Taxonomy development: Definition of a standardized naming convention (controlled vocabulary) to apply to all site content
- Descriptive information creation: Definition of useful metadata that can be utilized to generate “Related Link” lists or other navigation components that aid discovery
Sample Information Architecture (Sitemaps and Wireframes):
For each project:
- I gathered customer and end-user requirements and created an UX concept and strategy
- Designed the interaction model for the mobile/web/embedded solutions
- Created clickable prototypes
- Conducted co-creation sessions with end-users and clients and usability testing sessions
- Conducted workshops & brainstorming sessions with internal design team members or with clients to define visual design direction
- Presented designs to client and elaborated on design decisions made